A bold reinterpretation of a Texan classic, blending tradition and modern sustainability.

To celebrate the launch of Topo Chico Hard Seltzer under the platform Legends Never Stop Refreshing, we partnered with fashion brand Neon Cowboys to refresh the iconic bolo tie. The result? A unique, reusable straw disguised as a striking statement piece. Why choose when you can have both? It’s more than an accessory—it’s a playful fusion of style and function