Move the World

As the first installment of the "Reinvented with Accenture" campaign, "Move the World" embodies the spirit of reinvention.

It follows the journey of breakers, visionary athletes redefining sport as they prepare for their groundbreaking debut at the 2024 Olympics. Set against a stirring soundtrack by James Blake, the campaign celebrates the transformative power of movement, highlighting how these artists-turned-athletes reshape the world around them through their craft.

Directed by Bafic + Daniel Wolfe