The transformative power of presence is often overlooked. Anchored in the idea that embracing the moment heightens awareness and creates vivid, lasting memories, the project illustrates how the Chase Sapphire Reserve card can lead to extraordinary experiences.
Directed by Fleur Fortuné with cinematography by the Oscar winner DoP Hoyte van Hoytema, the campaign stars Michael B. Jordan, chef Melissa King, and musician Anderson .Paak—who also composed the soundtrack. Highlighting surreal, unforgettable moments, such as a sushi experience with chef Sophia Roe, the project underscores the magic of fully living in the now.
We also refreshed the brand identity with a new design system and photography shot by Iris Humm and Clarke Tolton.