Once Upon a Future
The United Nations Summit of the Future—a defining moment in our collective history and having the possibility to influence it is a privilege that must not be overlooked.
We wanted to inspire youth engagement and optimism in addressing global challenges so Once Upon a Future is the language we chose to build a global campaign that shifts the narrative from fear and pessimism to asking—"What if this time we get it right?"
Through a culture-driven alternative broadcast featuring comedians, internet personalities, and UN experts, the campaign made the Summit accessible and engaging for young people, turning complex global issues into relatable, entertaining content.
By harnessing youthful optimism, it aimed to drive awareness, inform, and empower young people to demand decisions that shape a brighter future for all.
