A feeling-driven campaign, designed to evoke a sense of ease and peace of mind aimed to defying every category norm. With the Drivewise feature, safe driving saves more than just money, reinforcing Allstate’s positive, contemporary identity.
So yes, we could say that with Allstate driving smoothly is rewarded, but the truth is we just wanted to put some random stuff on car roofs and drive around.
Directed by Ringan Ledwidge and aired during the Emmys
The films were supported by a refreshed designs with updated color schemes, layouts, and iconography further solidified this redefined vision.