This campaign celebrates resilience and the critical role of reflection in the face of life’s challenges.

When exhaustion causes us to lose rhythm, question our purpose, or doubt our confidence, a moment of reset becomes essential.

The brand, brought to life by Jimmy Butler, Tate McRae, Patrick Mahomes, Justin Fields, and Ezinma, uses water as a metaphor for these pauses—a reminder that rest isn’t stopping but preparing to move forward with intention and a reignited spark. Over two years, I helped shape this brand, crafting stories that inspire balance and relentless drive.